Ashley Libby Diaz, PT, MBA, ACC

Executive Leadership, Team Coach, and Consultant
“For the past 20-plus years, I have sought ways to expand my abilities to affect the lives of as many patients as possible – first as a physical therapist, then as a medtech brand and marketing strategist, and now as an executive leadership and team coach serving the life sciences industry. As a young adult breast cancer survivor, I have a deep, personal connection to healthcare and medicine. It is what drives me to serve innovators and leaders in the life sciences and medtech industries who think big and push the bounds of what’s possible every day. “


  • Moved by a deep desire to improve patient outcomes, Ashley combines her business and coaching skills, branding and marketing prowess, and patient and provider experience to provide maximum value to her life science and medtech clients. As a certified team coach, she is passionate about enabling sustainable growth and innovation through improved collaboration and teaming. As an executive leadership coach, she loves building long-lasting relationships with her clients, partnering with them to explore and realize their ever-growing potential and achieve new heights of success.

  • A sought-after medtech brand and marketing strategist, Ashley has been launching game-changing medical devices, technologies, therapeutics, and brands for companies like Bristol Myers Squibb, Biogen Idec, GE Healthcare, DePuy Synthes, Smith & Nephew, Virtual Incision, Aurinia Pharmaceuticals, Surgalign and many more since 2003. She is adept at working with senior leaders and leadership teams who are facing pressure to deliver big commercial results and maximum shareholder value.

  • Ashley sees a pressing need for more women and diversity at the top of life sciences and medtech organizations. She coaches senior and up-and-coming leaders who want to have more impact within their roles or their companies, gain more trust or influence, or overcome communications or confidence hurdles.

  • Ashley has held VP roles for organizations such as OrthoGrid Systems, Inc. and NationalRad and guided numerous executive teams in the development of highly meaningful and engaging missions, visions, values, and brands that shape cultures, inspire stakeholders, and drive results

  • As a breast cancer under-40 survivor, Ashley has experience balancing the need to manage a devastating health diagnosis with the need to carry on with work and life – a trying and exhausting juggling act. She coaches leaders facing similar situations, either of their own or a loved one, supporting them in finding paths forward that honor their journeys.

  • She authored the Word of Mouth Marketing Association (WOMMA) Influencer Guidebook, wrote “Team Coaching: What Value Does It Offer?” for Coaching at Work magazine, and produced The Value of Team Coaching: 2022 Team Coaching Buyers’ Guide

  • In addition to being a businesswoman, entrepreneur, coach, consultant, cancer survivor, board chair, board member, wife, and mom to two rescue kitties, Ashley is an endurance athlete and avid sports fan with a competitive edge and an appetite for adventure.


  • MBA, Stephen M. Ross School of Business, University of Michigan

  • BS, Physical Therapy, School of Allied Health, University of Vermont

  • Associate Certified Coach (ACC), International Coaching Federation (ICF)

  • Diploma in Team Coaching, Team Coaching Studio

  • Certificate in Team Coaching, Team Coaching Studio

  • Certified Executive and Leadership Coach, Hudson Institute of Coaching

  • Certified Team Diagnostic Survey (TDS) Advanced Practitioner, 6 Team Conditions

  • StoryBrand Certified Guide

Professional Affiliations & Recognition:

  • Medtech Strategist, Health+Commerce

  • Board Director, Colorado Cancer Coalition

  • Board Member, BRAVE (Breast Restoration Advocacy and Education) Coalition

  • Member, Women Business Leaders of the U.S. Healthcare Industry Foundation (WBL)

  • Co-chair of Marketing Committee, MedtechWomen

  • Co-chair of DOCSF Venture, Digital Orthopedic Conference San Francisco

  • Past Official Member, Forbes Communications Council


The Leadership Edge Logo

The Leadership Edge develops and strengthens the collective talent of people in purpose-driven life science companies around the world. We accelerate their performance resulting in life-changing discoveries that enhance our daily lives.
Stay up to date
Connect with us
P.O. Box 2051
La Jolla, CA 92038-2051
P: (858) 454-6540
F: (858) 454-6541
Email Us

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google