Ashley Libby Diaz, PT, MBA
Executive Leadership & Team Coach
“Leadership isn’t about certainty — it’s about courage in motion. Together, we’ll unpack and amplify yours.”
Strategic
Authentic
Resilient
Empowering
KEY GIGS:
Ashley Libby Diaz brings 25+ years of healthcare experience — including 20+ years in life sciences and medtech — to her work as an executive coach and team coach. A breast cancer survivor, former healthcare professional, and seasoned medtech leader, she understands what it takes to lead with resilience, clarity, and courage in high-stakes environments.
Ashley has held executive leadership roles in medtech startups, with deep expertise in commercialization strategy, market development, and organizational transformation. Over her career, she has partnered closely with physicians and surgeons, giving her an uncommon perspective into the needs of scientific founders and Chief Medical Officers as they step into leadership roles.
Her coaching style is direct yet compassionate, blending real-world executive experience with science-based tools to help leaders expand influence, communicate with clarity, and navigate complexity. Clients describe her as a trusted partner who brings courage, candor, and fresh perspective to their toughest challenges.
Coaching Focus Areas: Transitioning from scientist/expert to influential leader; Building resilient leadership skills under pressure; Commercializing innovations in dynamic markets; Strengthening executive presence and board readiness; Leading authentically through uncertainty and change; Unlocking high-performing teams through evidence-based team coaching.
As the founder of Joni Health, Ashley combines her professional expertise with her lived experience as a patient and advocate, championing resilience, agency, and authentic leadership at every level.
CERTIFICATIONS & CREDENTIALS:
Hudson Certified Coach
Team Coaching Diploma, Team Coaching Studio
Certified Team Diagnostic Survey (TDS) Advanced Practitioner, 6 Team Conditions
Board Certified (NACD.DC), National Association of Corporate Directors
MBA, University of Michigan Ross School of Business
BS, Physical Therapy, University of Vermont School of Allied Health
Past Official Member, Forbes Communications Council